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About
Traction Hero

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In 2017, Kate Walling established Traction Hero with a clear mission: 

And ever since, we’ve been doing just that – partnering with 25+ companies to provide expert guidance and resources, and to navigate their complexities of growth with clear, results-driven approaches.

To be the human encyclopedia, “secret weapon” consultant, and curator of marketing resources and services designed specifically for all sizes of tech company

What Makes Our Team (And Founder) Tick?

For seven years and counting, Traction Hero has been always on it – so your marketing successes can be, too.

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Our Approach.

It’s critical for you to be comfortable with the ways we interface with your team. We take an authentic, friendly, and deeply collaborative approach that you can count on.

 

  • We consider every angle for strategic decisions that save clients significant time and money

  • We operationalize to cure overwhelm, listen carefully and seek consensual buy-in at every step

  • We help entire teams succeed as a whole

  • We forge partnerships that are not just productive but uplifting and supportive

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Today, as a Traction Hero, Kate shares with clients her unique perspective and proven ability to handle the unique challenges and exciting opportunities posed to tech companies at every growth stage.

Find Kate on LinkedIn

Living by this motto, Kate channels our commitment to ensuring a smooth, successful journey for every client. We value your innovation, ambition, and courage, and we’re honored to play our part in your journey.

“Good in the beginning, good in the middle, good in the end"

Our Values.

Emotional Intelligence

We prioritize empathy and understanding in every interaction, helping us build you the strongest, most creative teams. We understand the human side of business.

Outcome-Focused

Our strategies and actions remain aligned with delivering measurable results that matter. You won’t find any “marketing for marketing’s sake” here.

Solutions-Oriented

We approach every challenge with a problem-solving mindset – always seeking the most effective and impactful path forward. Making the complex a cakewalk.

Customer-Centric

Our clients are at the heart of all we do – just as your customers are to you. Let’s look out for one another.

Data-Focused

We believe in the power of data to drive informed decisions and create impactful marketing strategies. This is how we win.

Passion

We are driven by a deep commitment to your success, going above and beyond to ensure you win.Your victory is our mission.

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Great takes character. And we’ve got it by the bucketload.

Book a Discovery Call to explore how we can support you and your company.

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Our Leader.

With 20+ years of experience spanning startups to corporate roles in public companies, Kate has done it all:

Early-On Tech Founder

Kate built her first tech company at 24.

  • Product Innovation
    Embraced a new, innovative digital print technology

     

  • Highly Impactful Marketing Strategy
    Digital mixed with lifestyle, TV, and radio media

     

  • Customer Acquisition
    Acquired customers in all but 2 U.S. states with early signals of European adoption

  • UGC
    Acquired a database of 42,000+ customer submissions

Agency Owner

Founded a Seattle-based digital and creative agency.

  • Creative Talent
    Built a team of ~30 freelancers

     

  • Clients
    Covered a wide range of SMB, tech, and large nonprofit clients

     

  • Digital Innovation
    Developed early social media strategies to build passionate audiences

Silicon Valley Public Company

Relocated to Silicon Valley to lead a brand & digital marketing team.

  • Demand Generation
    Built a new program from scratch resulting in $600K generated the first 5 months

     

  • Event Strategy
    Over 50 events per year including conferences, owned, and client appreciation

     

  • Media Influencers & PR Strategy
    65 media placements in 10 months

     

  • Website Redesign
    Davey Award-winning, content-fueled, and creatively branded website redesign

Silicon Valley Tech Accelerator

One of two women to graduate from a tech accelerator batch in Palo Alto.

  • Network Cultivation
    Worked with top Silicon Valley BigLaw firms, mentors, advisors, and influencers

     

  • In-Depth Startup Methodology
    Learned rapid iteration, pivoting, and competitive scaling strategies from top Silicon Valley entrepreneurs

     

  • Business Acumen
    Honed my pitching skills, fundraising knowledge, and financial modeling

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