About
Traction Hero
In 2017, Kate Walling established Traction Hero with a clear mission:
And ever since, we’ve been doing just that – partnering with 25+ companies to provide expert guidance and resources, and to navigate their complexities of growth with clear, results-driven approaches.
To be the human encyclopedia, “secret weapon” consultant, and curator of marketing resources and services designed specifically for all sizes of tech company
Our Approach.
It’s critical for you to be comfortable with the ways we interface with your team. We take an authentic, friendly, and deeply collaborative approach that you can count on.
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We consider every angle for strategic decisions that save clients significant time and money
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We operationalize to cure overwhelm, listen carefully and seek consensual buy-in at every step
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We help entire teams succeed as a whole
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We forge partnerships that are not just productive but uplifting and supportive
Today, as a Traction Hero, Kate shares with clients her unique perspective and proven ability to handle the unique challenges and exciting opportunities posed to tech companies at every growth stage.
Living by this motto, Kate channels our commitment to ensuring a smooth, successful journey for every client. We value your innovation, ambition, and courage, and we’re honored to play our part in your journey.
“Good in the beginning, good in the middle, good in the end"
Our Values.
Emotional Intelligence
We prioritize empathy and understanding in every interaction, helping us build you the strongest, most creative teams. We understand the human side of business.
Outcome-Focused
Our strategies and actions remain aligned with delivering measurable results that matter. You won’t find any “marketing for marketing’s sake” here.
Solutions-Oriented
We approach every challenge with a problem-solving mindset – always seeking the most effective and impactful path forward. Making the complex a cakewalk.
Customer-Centric
Our clients are at the heart of all we do – just as your customers are to you. Let’s look out for one another.
Data-Focused
We believe in the power of data to drive informed decisions and create impactful marketing strategies. This is how we win.
Passion
We are driven by a deep commitment to your success, going above and beyond to ensure you win.Your victory is our mission.
Great takes character. And we’ve got it by the bucketload.
Book a Discovery Call to explore how we can support you and your company.
Our Leader.
With 20+ years of experience spanning startups to corporate roles in public companies, Kate has done it all:
Early-On Tech Founder
Kate built her first tech company at 24.
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Product Innovation
Embraced a new, innovative digital print technology
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Highly Impactful Marketing Strategy
Digital mixed with lifestyle, TV, and radio media
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Customer Acquisition
Acquired customers in all but 2 U.S. states with early signals of European adoption
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UGC
Acquired a database of 42,000+ customer submissions
Agency Owner
Founded a Seattle-based digital and creative agency.
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Creative Talent
Built a team of ~30 freelancers
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Clients
Covered a wide range of SMB, tech, and large nonprofit clients
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Digital Innovation
Developed early social media strategies to build passionate audiences
Silicon Valley Public Company
Relocated to Silicon Valley to lead a brand & digital marketing team.
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Demand Generation
Built a new program from scratch resulting in $600K generated the first 5 months
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Event Strategy
Over 50 events per year including conferences, owned, and client appreciation
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Media Influencers & PR Strategy
65 media placements in 10 months
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Website Redesign
Davey Award-winning, content-fueled, and creatively branded website redesign
Silicon Valley Tech Accelerator
One of two women to graduate from a tech accelerator batch in Palo Alto.
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Network Cultivation
Worked with top Silicon Valley BigLaw firms, mentors, advisors, and influencers
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In-Depth Startup Methodology
Learned rapid iteration, pivoting, and competitive scaling strategies from top Silicon Valley entrepreneurs
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Business Acumen
Honed my pitching skills, fundraising knowledge, and financial modeling